Why this was built
Content is the connective tissue of every team in the company. Externally, it shapes how parents understand teletherapy, how school staff refer students, and how districts evaluate renewal. Internally, it powers clinical training, executive all-hands decks, board presentations, recruiting collateral, and ops enablement. All of it must be on-brand and clinically sound. All of it routes through one PMM.
Externally facing GTM content (parent education, staff referral enablement, district pitch materials) plus internally facing content (clinical team training, CEO all-hands and board decks, recruiting collateral, ops one-pagers). The brand and clarity bar applies to all of it.
Mental health content for K-12 families has a high accuracy bar. Internal training and executive comms need the same polish. Brand consistency drives trust with districts and signals professionalism in board rooms.
CSMs need renewal decks. Clinical needs training materials for new therapists. The CEO needs all-hands and board decks. Recruiting needs collateral. CS needs parent toolkits. Request volume scales with company growth. PMM headcount does not.
A meaningful share of partner districts serve large Spanish-speaking parent populations. Every external family-facing asset needs a Spanish version that lands culturally, not just literally.